'Now for the first time ever we have this channel to build and ship and deliver products specifically for them, and that's super exciting.'Īmong the other features are 'Ghost Trails on Snap Map', which shows the general direction of travel for where friends have moved recently, but only if they have explicitly agreed to sharing their location. 'With Snapchat Plus we have this incredible ability to now to build and deliver features directly to our most passionate and dedicated users,' he told MailOnline. Jacob Andreou, head of product at Snap Inc, said that Snapchat Plus has been build for the platform's most dedicated userbase. Snap Inc, the Santa Monica, California-based company behind Snapchat, currently has no plans to replace its primary advert-based model, but it said the subscription model is 'an interesting model to pursue'. 'Custom App Icons' lets Snapchat Plus users choose from a variety of designs for the Snapchat app icon on their homescreen However, like the standard Snapchat experience, Snapchat Plus users will still have to endure ads while they shell out the £3.99-a-month subscription price. Meanwhile, 'Best Friends Forever' gives Snapchat Plus users the ability to pin one friend as their number one 'BFF'.įrom Wednesday, Snapchat Plus is available in the UK, the US, Canada, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, although it will expand to users in more countries 'over time'. 'Custom App Icons' lets Snapchat Plus users choose from a variety of designs for the Snapchat app icon on their homescreen, including an LGBT-friendly rainbow icon and a Ukrainian flag icon, in respect of Russia's war on the country. These include 'Rewatch Indicator', which shows how many people are rewatching Stories – the photos and videos that are posted to a user's feed. Snapchat Plus, which rolls out from Wednesday, is Snapchat's first ever subscription model and initially includes six new and exclusive features. Snapchat has launched a £3.99-a-month subscription service, called Snapchat Plus, featuring exclusive and 'experimental' features that aren't available to standard users.
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